CUSTOM WORDPRESS DEVELOPER - GOOGLE ADS - BUSINESS SOFTWARE ($200/HR) - computer services

✅ WORDPRESS DEVELOPMENT | GOOGLE ADS | CUSTOM BUSINESS SOFTWARE

Real Business Problems. Custom-Built Solutions.

Sacramento & Surrounding Areas

Custom Development | Marketing | Business Systems

Consulting Rate: $200/hour

WHAT IF YOUR BUSINESS COULD OPERATE BETTER WITHOUT ADDING MORE EMPLOYEES OR SOFTWARE SUBSCRIPTIONS?

I'm looking to work with established Sacramento-area businesses that need more than basic website maintenance, generic marketing, or off-the-shelf software.

My background combines custom WordPress development, Google Ads management, SEO, technical support, customer service, and hands-on business operations.

One of my strongest capabilities is building custom WordPress plugins, themes, and internal business systems around how a company actually operates.

I don't just install templates or configure existing plugins. I can build functionality that doesn't already exist.

The goal is simple: solve expensive problems, eliminate unnecessary work, and help businesses operate more efficiently.

WHAT I CAN HELP YOUR BUSINESS WITH

CUSTOM WORDPRESS DEVELOPMENT

Custom WordPress plugins and themes

Website rebuilds, upgrades, and troubleshooting

Custom landing pages and SEO improvements

Private administrative dashboards

Customer and employee portals

Custom forms, calculators, and reporting tools

GOOGLE ADS & DIGITAL MARKETING

Google Search Ads campaign development

Google Local Services Ads troubleshooting

Keyword research and negative keyword management

Dedicated landing pages for high-intent searches

Conversion tracking and lead attribution

Automated advertising reports

SEO and website conversion improvements

CUSTOM BUSINESS SOFTWARE

CRM and customer management systems

Scheduling, dispatch, and job tracking

Employee time cards and administrative tools

QuickBooks and third-party integrations

Lead routing and automated follow-ups

Inventory and equipment tracking

Document generation and Excel exports

Replacing repetitive spreadsheets and outdated software

PROVEN RESULTS: A RECENT 10-WEEK BUSINESS TRANSFORMATION

Recently, I worked with an established Sacramento-area electrical contractor whose website, advertising, and internal office systems needed substantial improvements.

Within approximately ten weeks, I helped rebuild and modernize several major parts of the business.

1. WEBSITE REBUILD: 55+ PAGES

Rebuilt and expanded the company's website to more than 55 pages, including targeted service pages and dedicated advertising landing pages.

Corrected broken links, nonfunctional contact buttons, Google Ads destination problems, security weaknesses, and other issues affecting the customer experience.

Instead of relying on generic service pages, I developed content around specific customer problems and the searches people actually perform when they need professional help.

2. GOOGLE ADS: FROM $9+ PER CLICK TO APPROXIMATELY $2.00-$2.30

Before my involvement, the company had been paying more than $9 per click on average in its Google Search advertising.

Through more targeted campaign architecture, keyword research, negative keywords, dedicated landing pages, and ongoing optimization, I brought average Search Ads CPC down to approximately $2.00-$2.30 per click.

That's a reduction of roughly 74%-78% or more compared with the previous $9+ average.

I also developed six Google Search campaigns with 35 ad groups, along with automated reporting and performance-monitoring tools.

My approach focuses on finding relevant, high-intent searches that competitors may overlook, rather than simply bidding on the most expensive broad industry keywords.

3. RESTORED GOOGLE LOCAL SERVICES ADS

The company's Google Local Services Ads account had been blocked by policy issues.

I identified and corrected the underlying problems, obtained approval on two appeals, and restored the advertising channel.

In September, the restored channel generated 14 leads at approximately $56 per lead, including one that became an approximately $8,000 electrical project.

Google Search Ads and Local Services Ads are separate advertising channels, and I understand how to manage both.

4. CUSTOM CRM & OFFICE SOFTWARE

The company was paying approximately $200 per month for an outdated third-party office management platform.

Rather than recommending another subscription, I developed a custom WordPress-based business management system tailored to the company's existing workflow.

The initial working version was built in approximately eight days and expanded through additional tested releases.

Features included:

Customer and property management

Dispatching, scheduling, and job tracking

Call logs and lead-source attribution

Employee time cards and labor reporting

Follow-up and collections workflows

Estimates, invoices, and sales receipts

Custom Excel and payroll reports

Field photos and internal messaging integration

Role-based permissions and activity history

Secure phone-based QR login approval

Two-way QuickBooks Desktop integration

I also helped migrate approximately 5,800 customer records and 6,000 property records, along with historical job information.

The custom system replaced the outdated platform and eliminated approximately $200 per month in recurring software expenses.

5. MORE THAN JUST WEBSITE WORK

This engagement also involved office operations, employee communication, reporting, documentation, technical troubleshooting, and hands-on field support.

I understand that a business is more than its website. The phones, employees, advertising, scheduling, accounting, and customer experience all need to work together.

That's what makes my approach different: I can work across those systems rather than treating each one as an isolated problem.

These results describe a previous engagement and are not guarantees of identical results for another business. Advertising performance varies by market, competition, budget, and campaign.

AI-ENHANCED DEVELOPMENT, BACKED BY REAL TECHNICAL SKILLS

I use modern AI development tools, particularly Claude and ChatGPT, to accelerate research, coding, testing, documentation, and complex project management.

But AI is only as useful as the knowledge and judgment guiding it.

I understand the underlying technical and marketing fundamentals and can perform much of this work manually. AI simply helps me move faster, investigate more possibilities, and deliver complex solutions more efficiently.

The value isn't the AI tool. It's knowing what to build, how to build it, and how to verify that it actually works.

COMFORTABLE WITH REAL BUSINESS OPERATIONS

Although my strongest capabilities are technical, I'm not limited to sitting behind a computer.

I'm comfortable working with customers, office staff, business owners, and field technicians. I also have experience with warehouse environments, physical work, equipment handling, and day-to-day operational support.

Understanding what actually happens inside a business helps me build better software and more effective marketing systems.

CONSULTING RATES & PROJECT ENGAGEMENTS

Standard Consulting Rate: $200/hour

For businesses that want to reserve a larger block of development, marketing, or business-systems improvement time:

2-WEEK ENGAGEMENT: $16,000

Up to 80 reserved hours for a focused project or implementation.

1-MONTH ENGAGEMENT: $30,000

Up to 160 reserved hours for a larger project or coordinated improvements.

3-MONTH ENGAGEMENT: $80,000

Up to 480 reserved hours for substantial software, website, marketing, and business-systems development.

Longer engagements include discounted effective hourly rates.

Scope, scheduling, payment milestones, deliverables, and unused-hour terms are agreed upon before work begins.

Smaller consulting or development projects may also be considered.

FOR THE RIGHT BUSINESS

Maybe your website isn't generating the business it should.

Maybe your Google Ads account is spending too much on the wrong searches.

Maybe your employees are stuck using outdated software, disconnected systems, or repetitive spreadsheets.

Maybe you're paying for several subscriptions that could be replaced with one custom solution.

Or maybe you've had an idea for a custom system but assumed it would be too expensive or complicated to develop.

If you've ever thought, "I wish we had someone who could figure this out..." I'd like to hear what "this" is.

I won't promise that every idea is practical or financially worthwhile. I'll help you evaluate what's realistic and recommend a simpler approach when one makes more sense.

Available for consulting, contract development, and select longer-term engagements in Sacramento and surrounding areas.

REAL BUSINESS PROBLEMS. CUSTOM-BUILT SOLUTIONS.

For the right business.

~ BC